1st November 2020

Mr. Potato Head Goes Green (eCommerce copy)

Mr. Potato Head Goes Green, an Amazon exclusive and Hasbro's first bioplastic toy, required an elevated treatment for its product display page.

1st November 2020

Playskool Busy Ball Popper (eCommerce copy)

It's a fun puzzle to infuse eCommerce copy with SEO keywords, while writing in a conversational style that's free of marketing speak.

1st November 2020

Sweet Existence game (eCommerce copy)

The eCommerce copy for the Sweet Existence family game, inspired by the webcomic and books of Nathan W. Pyle, was written for a wide audience -- from Pyle's diehard fans to those unfamiliar with his work.

1st November 2020

I Don't GIF a _____! game (eCommerce copy)

Moving in an edgier direction, I wrote the A+ section for this adults-only party game. (The above-the-fold copy that's currently live has not been updated with SEO keywords.)

1st November 2020

Cringeworthy game (eCommerce copy)

Cringeworthy is one of Hasbro's first forays into the adult card game space. The snarky, irreverent eCopy reflects the tone of this NSFW party game.

1st November 2020

NERF Zombie Strike Survivor Nailbiter (product naming)

Marketing asked for a name that captured both the horror movie theme and nail gun design of this Zombie Strike Survivor NERF blaster. Nailbiter, it is!

1st November 2020

Chomp Squad entertainment & toys (brand naming)

With a team of cross-functional partners, I helped develop the storyline and characters for a new preschool brand, featuring dinosaur heroes. I also named it. Chomp Squad is now an animated series.

1st November 2020

Mr. Potato Head Quarantater Tips (social media)

Part of a series of four quarantine-themed Instagram posts for Hasbro, this copy also appears in the company's handbook about working from home.

1st November 2020

Mr. Potato Head Goes Green (social media)

"Keep it punny" is a DO in the Mr. Potato Head tone of voice guide. This Instagram post introduces Hasbro's first bioplastic toy in plastic-free packaging.

1st November 2020

Mr. Potato Head Earth Day (social media)

Hasbro celebrates Earth Day on Instagram.

1st November 2020

Published Children's Books

I'm the author of more than 40 children's books, including board books, easy readers, and middle grade novels, as well as TV and movie adaptations. Within the next few years, eight more books will be published by Candlewick Press, Charlesbridge, FSG, and HarperCollins.

1st November 2020

The Little Crooked Cottage

The Little Crooked Cottage is my children's book blog that includes essays, studio tours with award-winning illustrators, book reviews, interviews with book creators and their characters, and much more.

1st November 2020

USA Today ad for Encyclopedia Prehistorica Dinosaurs Pop-Up Book (print ad)

One of 40 print ads I wrote for Candlewick Press. My ads appeared in The New York Times Book Review, LA Times, The New Yorker, Time Out New York, Teen People, Washington Post, Disney Adventures, Chicago Tribune, and more.

1st November 2020

USA Today ad for Guess How Much I Love You (print ad)

One of 40 print ads I wrote for Candlewick Press. My ads appeared in The New York Times Book Review, LA Times, The New Yorker, Time Out New York, Teen People, Washington Post, Disney Adventures, Chicago Tribune, and more.

Nerdy Book Club • 9th October 2019

PRIVATE: DO NOT READ THIS! The Magic of a Secret Notebook (blog post)

A blog post for the popular children's book blog, Nerdy Book Club.

1st November 2020

Writing from the Inside Out (blog post)

This blog post for author Clara Gillow Clark's site includes tips for writing early readers.

1st November 2020

Mr. Pig Live interview (blog post)

Interviews with authors are a dime a dozen. In this blog post, a James Lipton-esque pig interviews book characters on his late-night talk show. "Mr. Pig LIVE . . . with Joe and Sparky!" is an interview with the stars of my Joe and Sparky early reader series, illustrated by Frank Remkiewicz.

1st November 2020

The Bugliest Bug trading cards (in-pack collateral)

These humorous and informative trading cards about various insects are included in the picture book, The Bugliest Bug, by Carol Diggory Shields and illustrated by Scott Nash.

1st November 2020

Don't Read This Book! (book jacket copy)

As an editor, I wrote the jacket flap copy for all of the books I worked on. Like a product's package copy, jacket flap copy should be succinct, enticing, and on-brand. This book is full of personality, so the copy practically wrote itself.

1st November 2020

Limelight Larry by Leigh Hodgkinson (catalog copy)

Writing catalog copy is another responsibility of an editor. Here is an example featuring Limelight Larry, a story about a peacock who thinks he's pretty great.